where science meets
our about in all that we do.
We are passionate about hair care, we are JASEU.
the art of hair
where science meets
the art of hair
Our about in all that we do.
We are passionate about hair care, we are JASEU.
JASEU is an innovative, science-driven haircare brand making advanced hair technology accessible to everyone. We don’t believe you should have to compromise between effective results and hair health. Our carefully formulated products combine cutting-edge stem cell technology with natural botanical extracts to deliver salon-quality care that not only transforms your hair but nourishes it from root to tip – while being gentle, safe, and suitable for all hair types.
We believe beautiful hair should be an everyday reality, and that quality products are the foundation of every exceptional hair routine. Our core range harnesses the power of Argania Spinosa Sprout Cell Extract and advanced peptides to address diverse hair concerns: from deep HYDRATION and intensive REPAIR to protective SMOOTHING and nourishing CARE.
Along with a growing community of hair enthusiasts across Indonesia and beyond, we’re proud to have helped thousands achieve their hair goals. They’re everyday people who’ve discovered the transformative power of stem cell technology – from busy professionals seeking low-maintenance solutions to beauty lovers who want premium results without salon prices, and everyone in between who deserves healthy, beautiful, confidence-boosting hair.
With JASEU, every day can be a good hair day.
Our Milestone
Our Milestone
THE JASEU
Beliefs
SCIENCE MEETS NATURE
We believe in the power of innovation rooted in nature. Our formulations harness cutting-edge stem cell technology from Argania Spinosa combined with natural botanical extracts to deliver professional-grade results. By merging advanced science with plant-based actives, we create products that don’t just promise transformation – they deliver it, naturally and effectively.
QUALITY WITHOUT COMPROMISE
Great haircare shouldn’t require you to choose between results and safety. That’s why every Jaseu product is dermatologically tested, carefully formulated with premium ingredients, and free from harsh chemicals like sulphates and parabens. We’re committed to creating haircare that’s as safe as it is effective, giving you peace of mind with every wash, treatment, and style.
CRUELTY-FREE BEAUTY
Beauty should never come at the expense of our furry friends. JASEU is proudly cruelty-free, we never test on animals, and we never will. Our commitment extends throughout our entire supply chain, ensuring that every ingredient and formulation meets our ethical standards. We believe in creating products that make you look good and feel good about your choices.
SUSTAINABLE BY DESIGN
We care deeply about the planet and understand you do too. From our thoughtfully designed packaging to our conscious ingredient sourcing, sustainability is woven into every decision we make. Our bottles are recyclable, and we’re constantly exploring ways to reduce our environmental footprint – because beautiful hair shouldn’t cost the Earth.
ACCESSIBLE EXCELLENCE
Premium haircare shouldn’t be a luxury reserved for the few. We’ve made it our mission to bring salon-quality, stem cell-powered formulations to your daily routine at prices that respect your budget. Advanced technology, natural ingredients, and transformative results – all within reach, because everyone deserves exceptional hair.
MADE FOR INDONESIAN, LOVED EVERYWHERE
Born from understanding the unique needs of tropical climates and diverse hair textures, Jaseu is formulated to perform in real-world conditions. Whether you’re battling humidity, heat damage, or the effects of daily styling, our products are designed to deliver consistent results that stand up to your lifestyle – wherever you are.
Brand
Values
Quality First
We never compromise on quality. Every Jaseu product is formulated with premium, science-backed ingredients that deliver real, visible results. From our signature Argania Spinosa Stem Cell Extract to our carefully selected botanical actives, we invest in ingredients that work – not fillers or cheap substitutes. Our formulations are dermatologically tested, rigorously quality-controlled, and crafted to meet the highest standards. When you choose Jaseu, you’re choosing haircare that’s built on excellence, backed by research, and proven by results.
Customer-Centric
You’re at the heart of everything we do. We listen to your hair concerns, understand your needs, and create products that solve real problems for real people. From our accessible pricing to our comprehensive product education, we’re committed to making professional-grade haircare work for your lifestyle, your budget, and your unique hair journey. Your feedback shapes our innovations, your satisfaction drives our mission, and your beautiful, healthy hair is our greatest achievement.
Transparency
We believe you have the right to know exactly what you’re putting on your hair. That’s why we clearly list every ingredient, explain what each one does, and never hide behind vague marketing claims. No misleading promises, no hidden chemicals, no surprises – just honest, straightforward information about our formulations, our processes, and our commitments. We’re proud of what goes into our bottles, and we want you to feel confident and informed about every product you use.
Simplicity
Effective haircare doesn’t have to be complicated. We’ve streamlined our range to four essential products that work synergistically to cover all your haircare needs – cleanse, treat, nourish, and transform. No overwhelming 15-step routines, no confusing product lineups, no unnecessary extras. Just straightforward, powerful formulations that are easy to use, easy to understand, and easy to incorporate into your daily life. Beautiful hair, simplified.