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Jaseu is an innovative haircare brand that harnesses the power of advanced stem cell technology to deliver professional-grade results. Our formulations combine cutting-edge Argania Spinosa Sprout Cell Extract with premium natural ingredients to create products that strengthen, repair, and transform your hair. Free from sulphates and parabens, dermatologically tested, and cruelty-free—Jaseu brings salon-quality haircare to your everyday routine at an accessible price point.
What is JASEU +Stemcell ?
Our secret is stem cell technology. While many brands rely on surface-level conditioning, Jaseu’s Argania Spinosa Sprout Cell Extract works at a cellular level to stimulate healthy hair growth, repair damage from within, and protect against environmental stressors. We combine this revolutionary technology with proven actives like Advanced Peptides, Hydrolyzed Collagen, and Niacinamide to create formulations that don’t just make your hair look good—they make it genuinely healthier, stronger, and more resilient.
What makes JASEU +Stemcell different ?
The name JASEU is inspired by the Bohemian Waxwing, a beautiful bird known for its sleek, glossy plumage and elegant appearance. In French, this bird is called “Jaseur”—a name that captures the grace and natural beauty we aspire to bring to your hair. Just as the Bohemian Waxwing’s feathers catch the light with their lustrous sheen, we believe your hair should radiate health, shine, and vitality. The name Jaseu embodies our commitment to helping you achieve naturally beautiful, effortlessly stunning hair every day.
Why the name JASEU ?
You can purchase JASEU products through our official website and authorized retailers. We’re proud to work with trusted distributors who share our commitment to quality—in Indonesia, our products are available through our official distributor PT. Astra Taipan Indonesia. For the most up-to-date list of stockists and to shop our complete range, visit our website or contact us directly.
Where can I buy JASEU +Stemcell products ?
JASEU is currently available in Indonesia and Malaysia, with plans to expand to more markets soon. Check our website for the latest availability in your region.
Where is JASEU available ?
Our range consists of four essential haircare products designed to work together: Hydration Boost Shampoo, Moisture Lock-In & Enhanced Protection Hair Mask, Hair Serum, and Hair Relaxer. Each product is formulated with our signature stem cell technology to address specific hair needs and work synergistically for optimal results.
What products does JASEU +Stemcell currently have ?
- Have dry, damaged, or dull hair?
Try our HYDRATION BOOST Shampoo and MOISTURE LOCK-IN Hair Mask for deep moisture and repair.
- Need frizz control and daily shine?
Try our HAIR SERUM for lightweight nourishment and heat protection.
- Want permanently straightened hair?
Try our HAIR RELAXER with Golden Chamomile Extract for gentle, effective straightening.
- Have normal hair that needs maintenance?
Our HYDRATION BOOST Shampoo used 2-3 times weekly with Hair Serum for daily styling keeps hair healthy and beautiful.
Which JASEU product is right for me ?
Absolutely! Our products are designed to complement each other. For best results, use Hydration Boost Shampoo, follow with Moisture Lock-In Hair Mask 2-3 times weekly, and finish with Hair Serum on damp or dry hair. This complete routine delivers maximum hydration, repair, and protection.
Can I use JASEU products together ?
For oily hair, use our Hydration Boost Shampoo focusing on the scalp to cleanse thoroughly. When using Hair Mask or Hair Serum, apply only from mid-lengths to ends, avoiding the roots to prevent excess oil buildup.
Which JASEU product is best for oily hair ?
If you have dry or damaged hair, our complete hydration system is perfect for you: start with Hydration Boost Shampoo, follow with Moisture Lock-In Hair Mask 2-3 times weekly (leave on for 10-15 minutes for intensive treatment), and seal everything in with Hair Serum. This combination delivers deep hydration, repairs damage, and locks in moisture.
Which JASEU product is best for dry or damaged hair ?
For curly or frizzy hair, we recommend using our Hydration Boost Shampoo and Moisture Lock-In Hair Mask to deeply hydrate and define curls. Follow with Hair Serum on damp hair to seal in moisture, control frizz, and add shine. The combination of stem cell technology and nourishing oils helps maintain curl definition while keeping frizz at bay—even in humid climates.
Which JASEU product is best for curly or frizzy hair ?
Our Hydration Boost Shampoo is excellent for fine hair as it provides moisture and strengthening without weighing hair down. Use Hair Serum sparingly (1-2 drops) on ends only to add shine without greasiness. The lightweight formulations won’t flatten fine hair while still delivering essential nutrients.
Which JASEU product is best for fine or thin hair ?
Yes! Our products are safe to use with keratin treatments. In fact, our Hair Serum contains Hydrolyzed Keratin that complements and extends the life of your keratin treatment. However, we always recommend consulting your hair professional to ensure any products you’re using are suitable for your specific treatment.
Is JASEU safe to use with keratin treatments ?
Absolutely! All JASEU products are safe for colour-treated hair. Our sulphate-free, paraben-free formulations won’t strip or fade your colour. The nourishing ingredients actually help maintain colour vibrancy while repairing damage from chemical treatments.
Can JASEU be used on colour-treated and dyed hair ?
Our Shampoo and Hair Mask are pH-balanced (around pH 5-6) to match the natural pH of hair and scalp, ensuring optimal health and minimizing damage.
What is the pH level of your products ?
Our products are dermatologically tested and formulated to be gentle. However, if you have sensitive skin or scalp conditions, we recommend doing a patch test before full application. Apply a small amount behind your ear, wait 24 hours, and check for any reaction. If you experience irritation, discontinue use.
Can JASEU be used on sensitive or irritated skin ?
Our products are formulated for adult use. For children, we recommend consulting with a pediatrician before use, as their hair and scalp have different needs and sensitivities compared to adults.
Is JASEU safe for babies and children ?
While our products contain safe, gentle ingredients, we always recommend consulting your healthcare professional about any cosmetic and haircare products during pregnancy, as everyone’s needs are different during this time.
Can I use JASEU if I'm pregnant ?
Our unopened products have a shelf life of 24 months. Once opened, we recommend using them within 12 months for optimal freshness and efficacy. Store in a cool, dry place away from direct sunlight, and always keep bottles tightly closed.
What is the shelf life of your products ?
Always refer to the product packaging (the back of the bottle) for the most accurate list of ingredients. We also provide detailed ingredient information on each product page on our website, including what each key ingredient does and why we’ve included it.
Where can I find ingredient information for your products ?
If you have a known allergy to any ingredients in our products, please refrain from using them. If you’re unsure, contact us with your specific concerns, and we’ll help you determine if our products are safe for you. You can also perform a patch test: apply a small amount behind your ear for 24 hours and check for any reaction.
What if I'm allergic to a spesific ingredient ?
No! Our entire range is paraben-free. We use safe, effective alternatives to preserve our formulations.
Do JASEU products contain parabens ?
Our Hydration Boost Shampoo and Moisture Lock-In Hair Mask feature a refreshing Aqua Marine scent and Camellia Citrus, while our Hair Serum is infused with elegant Sweet Camellia fragrance. All fragrances are carefully selected to be long-lasting yet not overwhelming.
What is the fragrance in your formula ?
Yes! JASEU is proudly cruelty-free. We never test on animals, and neither do our suppliers. We’re committed to ethical beauty that doesn’t compromise animal welfare.
Is JASEU cruelty-free ?
Yes! Our bottles are made from recyclable materials. After use, please rinse them out and add them to your regular plastic recycling bin. By recycling, you help reduce waste and support a more sustainable beauty industry.
Are your bottles recyclable ?
Quality and safety are non-negotiable at Jaseu. Our products are manufactured in facilities certified under GMPC (Good Manufacturing Practice for Cosmetics) and ISO 22716—the international standard for cosmetic production. These certifications guarantee that our manufacturing processes meet strict requirements for :
- Hygiene and contamination control.
- Quality management systems.
- Personnel training and qualification.
- Equipment maintenance and calibration.
- Raw material verification.
- Production monitoring and documentation.
Combined with our use of premium ingredients and advanced formulation technology, these standards ensure that every Jaseu product you use is safe, effective, and of the highest quality.
Is JASEU cruelty-free ?
Absolutely! All JASEU products are officially registered with and approved by BPOM (Badan Pengawas Obat dan Makanan), Indonesia’s regulatory authority responsible for ensuring the safety and quality of cosmetic products. BPOM approval means our products have undergone comprehensive evaluation including :
- Safety assessment of all ingredients.
- Product formulation review.
- Manufacturing facility inspection.
- Quality control verification.
- Labeling compliance.
Each JASEU product carries a unique BPOM registration number printed on the packaging, which you can verify through the official BPOM database. This ensures complete transparency and gives you peace of mind that you’re using products that meet Indonesia’s strict safety standards.