Care about ingredients?
Us too..
Our formulas harness the power of advanced stem cell technology combined with premium natural extracts to transform your hair from the inside out. Through extensive research and development (yes, actual lab coats were involved), we've perfected formulations that deliver professional-grade results while remaining gentle and nourishing. Each ingredient is carefully selected for its proven efficacy - from Argania Spinosa Sprout Cell Extract that promotes healthy growth, to Hydrolyzed Collagen that rebuilds strength, to botanical oils that lock in moisture and shine. And because we know it's as much about what's not in your products as what is, our entire range is free of sulphates and parabens - formulated with your hair's health and your peace of mind as top priorities. Clean, effective, and consciously crafted haircare you can trust.
ARGANIA SPINOSA SPROUT CELL EXTRACT
STEMCELL TECHNOLOGY
The revolutionary ingredient that sets Jaseu apart. Argania Spinosa sprout cell extract harnesses the regenerative power of argan tree stem cells to stimulate healthy hair growth from the roots, repair cellular damage, and protect against environmental stressors. This cutting-edge technology penetrates deep into hair follicles to strengthen, rejuvenate, and restore your hair’s natural vitality.
We use it in : Hydration Boost Shampoo and Moisture Lock-In Hair Mask.
ADVANCED PEPTIDES
PROTEIN COMPLEX
Microscopic protein chains that work like construction crews for your hair. Advanced peptides penetrate the hair cuticle to repair broken bonds, reinforce weak strands, and rebuild damaged structure from the inside out. They create a protective shield against future damage while visibly improving hair strength, resilience, and overall health.
We use it in : Hydration Boost Shampoo.
NIACINAMIDE
VITAMIN B3
The multi-tasking moisture master. Niacinamide (Vitamin B3) is a powerful humectant that boosts your hair’s ability to retain moisture, improves elasticity, and strengthens the hair’s natural protective barrier. It helps prevent brittleness, reduces breakage, and adds luminous shine while regulating scalp health for optimal hair growth conditions.
We use it in : Hydration Boost Shampoo.
HYDROLYZED COLLAGEN
COLLAGEN
Nature’s ultimate strengthening protein. Hydrolyzed collagen molecules are small enough to penetrate the hair shaft, where they rebuild damaged structure, restore elasticity, and increase tensile strength. This powerhouse ingredient fills in gaps caused by heat and chemical damage, creating stronger, more resilient hair that resists breakage and splitting.
We use it in : Hair Serum and Hair Relaxer.
SODIUM HYALURONATE
HYALURONIC ACID
Microscopic protein chains that work like construction crews for your hair. Advanced peptides penetrate the hair cuticle to repair broken bonds, reinforce weak strands, and rebuild damaged structure from the inside out. They create a protective shield against future damage while visibly improving hair strength, resilience, and overall health.
We use it in : Hydration Boost Shampoo.
HYDROLYZED KERATIN
KERATIN AMINO ACIDS
The building blocks of beautiful hair. Keratin is the primary structural protein in hair, and our hydrolyzed version breaks it down into small molecules that can penetrate damaged areas. It fills in cracks along the cuticle, smooths rough texture, seals split ends, and reinforces weak strands – resulting in visibly smoother, stronger, healthier-looking hair.
We use it in : Hair Serum and Hair Relaxer.
JOJOBA SEED OIL
SIMMONDSIA CHINENSIS
The gold standard of hair oils. Jojoba oil is uniquely compatible with human hair because it closely mimics natural sebum. This lightweight oil delivers deep nourishment without greasiness, seals in moisture, protects against heat damage, and creates a protective barrier that keeps hair smooth, shiny, and frizz-free all day long.
We use it in : Hair Serum.
PANTHENOL
PRO-VITAMIN B5
Your hair’s hydration hero. Panthenol (Pro-Vitamin B5) is a deeply penetrating humectant that draws moisture into the hair shaft and locks it in. It improves elasticity, adds brilliant shine, strengthens hair from within, and creates a protective coating that shields against environmental damage while preventing moisture loss.
We use it in : Hydration Boost Shampoo, Moisture Lock-In Hair Mask, and Hair Relaxer.
GOLDEN CHAMOMILE EXTRACT
CHRYSANTHELLUM INDICUM
Nature’s protective shield. Golden chamomile extract is rich in antioxidants and soothing compounds that protect hair during chemical treatments, reduce scalp inflammation, and help maintain hair’s natural moisture balance. It ensures that even during intensive treatments like relaxing, your hair remains soft, elastic, and healthy.